What I learned about starting a web company
- Don’t expect other people to be as enthusiastic about your project as you are, and don’t let their indifference infect you.
- Don’t hand the ball to non-founders and expect them to run with it. You’ll have to make everything happen yourself, even if you’re paying people.
- Don’t hire a graphic designer if what you want is an illustrator.
- Be very critical of your design—you have to live with it for a long time.
- Make sure you know your co-founders’ commitment levels up front, in terms of time and money.
- Starting a company is not the right time to learn new skills or technologies: pick people who know what they’re doing.
- Don’t go into business with someone you haven’t known for a while. It takes a while to learn someone’s strengths and weaknesses.
- Know the difference between a hobby and a business.
